{"id":1426,"date":"2013-05-31T09:17:18","date_gmt":"2013-05-31T09:17:18","guid":{"rendered":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013.jpg"},"modified":"2013-05-31T09:17:18","modified_gmt":"2013-05-31T09:17:18","slug":"splash-29-05-2013","status":"inherit","type":"attachment","link":"http:\/\/meteor-institut.ch\/website\/splash\/attachment\/splash-29-05-2013\/","title":{"rendered":"Splash 29.05.2013"},"author":2,"comment_status":"open","ping_status":"open","template":"","meta":[],"description":{"rendered":"<p class=\"attachment\"><a href='http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013.jpg'><img width=\"249\" height=\"300\" src=\"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-249x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-249x300.jpg 249w, http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013.jpg 718w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/a><\/p>\n<p><strong>Die strategische Positionierung<\/strong><\/p>\n<p>Eine strategische Positionierung strebt danach, ein reales Produkt oder Unternehmen in den K\u00f6pfen der Konsumenten m\u00f6glichst nahe des subjektiven Wunschbildes zu platzieren. Das Unternehmen stellt sich somit auch als klar unterscheidbare Alternative gegen\u00fcber der Konkurrenz auf: Konkurrenzprodukten soll durch eine strategische Positionierung bestenfalls die Rolle des Nachahmers einger\u00e4umt werden.<\/p>\n<p>Gruss, Felix Murbach Marketing<\/p>\n"},"caption":{"rendered":"<p>Die strategische Positionierung Eine strategische Positionierung strebt danach, ein reales Produkt oder Unternehmen in den K\u00f6pfen der Konsumenten m\u00f6glichst nahe des subjektiven Wunschbildes zu platzieren. Das Unternehmen stellt sich somit auch als klar unterscheidbare Alternative gegen\u00fcber der Konkurrenz auf: Konkurrenzprodukten soll durch eine strategische Positionierung bestenfalls die Rolle des Nachahmers einger\u00e4umt werden. Gruss, Felix Murbach [&hellip;]<\/p>\n"},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":718,"height":865,"file":"2012\/11\/Splash-29.05.2013.jpg","sizes":{"thumbnail":{"file":"Splash-29.05.2013-150x150.jpg","width":150,"height":150,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-150x150.jpg"},"medium":{"file":"Splash-29.05.2013-249x300.jpg","width":249,"height":300,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-249x300.jpg"},"featured":{"file":"Splash-29.05.2013-718x397.jpg","width":718,"height":397,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-718x397.jpg"},"single":{"file":"Splash-29.05.2013-639x312.jpg","width":639,"height":312,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-639x312.jpg"},"portfolio":{"file":"Splash-29.05.2013-277x127.jpg","width":277,"height":127,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-277x127.jpg"},"portfolio-2cols":{"file":"Splash-29.05.2013-422x200.jpg","width":422,"height":200,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-422x200.jpg"},"portfolio-4cols":{"file":"Splash-29.05.2013-194x100.jpg","width":194,"height":100,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013-194x100.jpg"},"full":{"file":"Splash-29.05.2013.jpg","width":718,"height":865,"mime_type":"image\/jpeg","source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013.jpg"}},"image_meta":{"aperture":0,"credit":"","camera":"","caption":"","created_timestamp":0,"copyright":"","focal_length":0,"iso":0,"shutter_speed":0,"title":""}},"post":999,"source_url":"http:\/\/meteor-institut.ch\/website\/wp-content\/uploads\/2012\/11\/Splash-29.05.2013.jpg","_links":{"self":[{"href":"http:\/\/meteor-institut.ch\/website\/wp-json\/wp\/v2\/media\/1426"}],"collection":[{"href":"http:\/\/meteor-institut.ch\/website\/wp-json\/wp\/v2\/media"}],"about":[{"href":"http:\/\/meteor-institut.ch\/website\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"http:\/\/meteor-institut.ch\/website\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/meteor-institut.ch\/website\/wp-json\/wp\/v2\/comments?post=1426"}]}}